Japan’s Mizuno makes a play for India market with cricket gear

Athletic equipment maker sees promise as more people don't exercise enough Mizuno will begin with a focus on equipment for cricket, which is hugely popular in India. © Reuters MUMBAI — Major Japanese athletic equipment maker Mizuno plans to launch sales in India this month, betting on a sports boom as incomes rise and many people do not get sufficient physical activity due to lifestyle changes.

Read the full article at the source →