Why Mitsubishi Electric won’t follow Hitachi by selling appliance arm

Company sees field as critical to understand consumers despite low profit margin Mitsubishi Electric's Kirigamine was recognized by Guinness World Records in 2017 as the longest-running cross-flow-fan air conditioner brand. (Source photos by Nikkei and Mitsubishi Electric) TOKYO — Hitachi's move to divest its consumer appliance business amid restructuring triggered speculation that Mitsubishi Electric might follow suit. But Mitsubishi Electric, which sees the sector as a key point of contact with consumers, has made clear that it has no such plans.

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