Why Forthright Securities is Anchoring Its Next-Gen AI Hub in the Heart of Hong Kong

[The content of this article has been produced by our advertising partner.] As Hong Kong’s financial landscape matures and the line between virtual platforms and traditional wealth management blurs, digital-native brokerages opening physical branches has, almost paradoxically, become a mainstream strategic imperative. The latest firm to take this step is Forthright Securities, a subsidiary of JF SmartInvest Holdings Ltd (9636.HK). On 10 July, it is set to open what will be Hong Kong’s largest offline investment experience hub to date at Golden Centre in Sheung Wan while debuting its Forthright AI Investment Terminal. The Catalyst: Tangible Market Growth and Evolving Expectations This is a calculated expansion, and the numbers behind it explain why. According to the Securities and Futures Commission, Hong Kong delivered a standout year as a leading global wealth hub in 2025, with total assets under management (AUM) surged 20 per cent year-on-year to a record HK$42.2 trillion (US$‬‬‬5.4 trillion), while the private wealth management sector climbed 24 per cent to HK$12.9 trillion.‬‬‬‬‬‬‬‬‬‬‬‬‬ With wealth in the city reaching record highs, individual investors are expecting a lot more than standard mobile trading apps.

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