Uber bets on its global repute in Nepal’s crowded ride-hailing sector

American company to compete with 30 domestic and foreign rivals From left: Acting Deputy Chief of Mission at the U.S. Embassy in Nepal Chelan J. Bliss; Uber's Vice President and Regional General Manager for Mobility/Rides in the Asia-Pacific Dominic Taylor; and Nepal's Director General of the Department of Tourism Ramkrishna Lamichhane, attend a soft-launch for the ride-hailing company in Nepal on June 5. (Courtesy of Uber Technologies) KATHMANDU — Uber Technologies has entered Nepal's ride-hailing market after years on the sidelines, betting that its global brand, tourist familiarity and local-partner model can help it break into the Himalayan nation's crowded sector that is still waiting for clear rules.

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