Toys R Us Japan taps China toymakers as ‘kidults’ reshape market

Retailer aims to triple segment's share of sales as grown-ups drive growth Bobblehead collectible figures are popular 'kidult' products featured at Toys R Us Japan's new Tokyo store in Ueno. (Photo by Yuji Murakami) TOKYO — Toy retailer Toys R Us Japan is looking to profit from increasing demand from "kidults," aiming to expand sales in the segment by offering a broader range of imported, trendsetting products.

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