TikTok is testing a paid microdrama app called LimeShorts in the US, with the test starting in March. Users can pay $20 per week or $200 per year for full access, or buy virtual coins to unlock individual episodes. The app focuses on one- to five-minute vertical dramas across genres including comedy, romance and mystery. Its content currently comes from third-party partners. LimeShorts has replaced ByteDance’s Mytopia app in the US, while TikTok is also operating the free PineDrama app and testing a dedicated microdrama feed within its main app. [IT Home, in Chinese] Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Your support helps TechNode continue to provide credible, on-the-ground journalism and industry insights about the Chinese tech industry.
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