Supercell acquires Metacore, Tencent expands its presence in the global casual gaming market

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Your support helps TechNode continue to provide credible, on-the-ground journalism and industry insights about the Chinese tech industry. Supercell announced this week that it has completed the full acquisition of Metacore and its flagship title Merge Mansion, a deal that has drawn attention across the global games industry and further highlighted Tencent’s evolving strategy in the casual gaming sector. Since Tencent acquired a majority stake in Supercell for roughly $8.6 billion in 2016, the Finnish studio has continued to operate with a high degree of independence. Rather than folding Supercell into a traditional top-down structure, Tencent has allowed the company to maintain its small-team, high-autonomy development model — an approach widely credited for helping sustain long-life-cycle titles such as Clash of Clans and Brawl Stars. Against that backdrop, the Metacore acquisition is being viewed less as a standalone transaction and more as a strategic extension of Supercell’s broader portfolio.

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