SoftBank, Rakuten bonds draw Japan retail investors chasing returns

Rising rates help asset-rich older households, but pile debt on working-age families SoftBank Group and Rakuten have proven popular with retail investors looking to buy corporate bonds thanks to their relatively high yields. (Source photos by Nikkei) TOKYO — Japan's retail investors are snapping up corporate bonds to take advantage of their high yields, shifting away from the traditional asset management instruments of stocks and investment trusts.

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