Oppo issues renewed apology over Mother’s Day ad controversy, senior China head demoted

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Your support helps TechNode continue to provide credible, on-the-ground journalism and industry insights about the Chinese tech industry. Oppo today issued a fresh apology over a controversial Mother’s Day marketing campaign, saying it deeply regrets the incident and acknowledging failures in both its content approval process and its initial response. In a statement, the company said the ad content and its dismissive handling afterward reflected a serious lack of values and respect. It will overhaul its internal review and approval mechanisms and reinforce alignment with mainstream values. Oppo also confirmed disciplinary measures against multiple executives. The head of its China operations, Duan Yaohui, has been demoted by two levels and will have his salary frozen for 36 months. Several other staff members, including a direct supervisor, a PR director, and project managers, have also been demoted and held accountable.

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