Motorsport new battleground for Chinese carmakers as Geely and BYD rev up global drive

Billionaire Li Shufu, owner and chairman of Geely Auto, China’s second-largest carmaker, plans to bring the Superbike World Championship (WSBK) to the country, banking on the success of a home-grown motorcycle brand in competition. The move marked Geely’s latest step to sharpen its image as an international marque with advanced technologies and new models, according to analysts. Li and Zhang Xue, owner of ZXMOTO, agreed to jointly promote China’s hosting of the WSBK during their appearance on…

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