Meet Hiroshi Suzuki, the Japanese envoy showing Britons how to love Britain

‘He has made me feel more proud to be British than any politician or any figure since I was born,’ a content creator says Videos of him singing the Welsh national anthem, for example, and his valiant attempts to copy local dialects and expressions have generated an outpouring of love for him online. Many comments say Suzuki is reminding often pessimistic Britons of the nation’s achievements and rich heritage. His entertaining efforts have garnered the kind of publicity and recognition other embassies can only dream of, with a series of complimentary articles in prestigious publications. Media commentators have also taken note and written about Suzuki’s novel methods. Since his arrival in November 2024, he has managed to accrue over 220,000 social media followers and many of his videos go viral and can be found on apps popular with younger audiences.

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