FEATURED · ECONOMY Mbappe sponsor On chases Apple-style ‘discipline’ with automated shoe factories
September 25, 2026 1 min read
ECONOMY

Mbappe sponsor On chases Apple-style ‘discipline’ with automated shoe factories

Source: Nikkei Asia — China

PUBLISHED
September 25, 2026
CATEGORY
NI
Nikkei Asia — China
eChina Team
1

Swiss brand's co-CEO says Japan could be destination for LightSpray robots On's LightSpray system can create and attach a shoe upper to a sole in minutes. (On) GENEVA/LONDON — Fresh off signing French soccer star Kylian Mbappe to a sponsorship deal, Swiss sportswear maker On plans to roll out a fully automated manufacturing system that can make a shoe in just 15 minutes as it expands globally.

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