Li Auto design chief rejects claims that MEGA was a design failure

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Your support helps TechNode continue to provide credible, on-the-ground journalism and industry insights about the Chinese tech industry. Na Jia, Vice President of Design at Chinese EV maker Li Auto, has for the first time publicly addressed the controversy surrounding the company’s flagship MEGA model, pushing back against claims that it was a design failure. The claim that the Li Auto MEGA was a design failure originated from intense aesthetic controversy over its avant-garde, streamlined exterior, which was controversially associated with negative labels such as a “coffin car.” Na Jia firmly rejected the characterization of the model as a failure, arguing that Li Auto’s second-generation design language—used across both the L-series and MEGA—reflects the brand’s Future Icon design philosophy. In January, the Li Auto MEGA reached 30,000 cumulative deliveries, becoming the best-selling model in the premium MPV segment priced above RMB 500,000 ($70,000). [IThome, in Chinese]

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