How ‘Hoe Hin White Flower Embrocation’ keeps a century-old family legacy in bloom

The family’s fourth generation will drive medicinal oil business forward by protecting its trusted qualities that are unchanged since 1927 For any family business built up over many decades, succession is rarely as simple as passing down a title. Each generation must understand the values and qualities that have made the company popular with customers, while finding ways to carry on its legacy and ensure it endures. That process often requires both emotional and practical preparation for family-owner businesses, says Christine Wong, Bank of Singapore’s head of wealth planning for Greater China and North Asia. “Succession is not only about deciding who will lead next, but also about putting the right structures in place so a family’s values, responsibilities and long-term vision can be preserved and continue to guide the business in the years ahead,” she says. For Hoe Hin Pak Fah Yeow – Cantonese for “Harmonious and Prosperous White Flower Oil” – which is known on its packaging as Hoe Hin White Flower Embrocation, that question carries almost a century of history.

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