How ‘affordability’ makes Gen Z Americans open to Chinese EVs, chips

Consumer attitudes as midterms approach could sway Trump's stance on trade barriers Many affordability-focused young U.S. consumers would consider buying an electric car from Chinese brands like BYD. (Nikkei montage/Source photos by Reuters) TOKYO — A survey released this year by Cox Automotive found that 69% of U.S. Gen Z drivers would consider buying from Chinese automakers like BYD or Geely. This demographic — ranging from high school age to around 30 — makes up about a fifth of American consumers and is set to influence consumption trends for a decade or more.

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