Honda invests in rare-earth-free magnet startup Niron Magnetics

US company is building a bigger facility to complement existing pilot factory in Minneapolis Honda Motor's investment in Niron Magnetics is the latest example of Japan-U.S. critical minerals collaboration now that China is restricting rare-earth exports. (Source photos by AP and Reuters) NEW YORK — Japan's Honda Motor is investing in Niron Magnetics, a U.S. startup working to commercialize magnets that do not use rare earths, the latter announced on Wednesday, as both countries face supply chain friction with Beijing over the critical minerals.

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