Hilton launches Tempo hotel brand amid expanding China travel demand

US hotel operator says new lifestyle brand reflects its belief that the country’s tourism sector will continue to grow The US hospitality group announced on Tuesday that its Tempo by Hilton lifestyle brand would make its Asia-Pacific debut in mainland China after signing several deals. It added that the brand would offer Chinese hotel owners an opportunity to capture growing demand for lifestyle-oriented hospitality via a scalable model. “The introduction of Tempo reflects our confidence in the long‑term fundamentals of this market and the vast opportunity to meet increasing demand for experience-led lifestyle stays from this next generation of travellers,” said Alan Watts, president of Hilton Asia-Pacific, at a launch ceremony in Shanghai. “As the brand expands in China, we will enable owners to unlock value through clear positioning, strong operational efficiency, superior commercial advantage and a growing network effect.”

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