Fujifilm breaks into top 3 digital camera makers, buoyed by female fans

Women customers make up 40% of high-end X camera buyers last year Fujifilm surpassed Nikon on global digital camera shipment volume last year. (Source photos by Nikkei) TOKYO — Fujifilm has cracked the top three in digital camera shipments, an achievement that can be traced to the company's efforts to reintroduce the joy of taking quality photographs to the smartphone generation.

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