FamilyMart’s first Hanoi location kicks off new Vietnam push

Japanese convenience store chain aims for 300 stores in five years as middle class grows FamilyMart's first Hanoi location marks the start of an expansion into Vietnam's north. (Photo by Nikkei) TOKYO — Japanese convenience store chain FamilyMart kicked off a new campaign to expand its presence in Vietnam with the recent opening of its first Hanoi location, as the country's population and middle class grow.

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