China’s Pop Mart opens new store in Singapore’s Sentosa amid slowing domestic sales

Popular toymaker targets global expansion and revenue diversification, looking beyond just collectibles Chinese toymaker Pop Mart International ramped up its global expansion on Wednesday by opening a new store on Singapore’s Sentosa Island – alongside its first overseas Pop Bakery dessert store in the same venue – with observers predicting that more overseas locations would help drive growth, especially those in underpenetrated markets. The launch comes amid softer domestic sales and normalising demand after a strong intellectual property cycle in 2025. Analysts said improved inventory availability has also reduced the scarcity-driven traffic that helped form the brand’s identity. After spending the past half-decade expanding in Singapore, Pop Mart opened its new stand-alone store directly opposite Universal Studios Singapore. The two-floor space houses Pop Mart on the ground floor and its Pop Bakery line upstairs. “The Sentosa store represents the future form of retailing for Pop Mart, with mixed-type offerings,” said Jeff Zhang, a senior equity analyst for Morningstar. “We expect Pop Mart to open more duplexes over the next few years.

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