Breaking bread: Onigiri vies to be West’s workaday lunch alternative

The onigiri counter in Katagiri grocery in New York City: Rice balls made for Americans are typically bigger than those found in Japan. (Photo by Hiroki Endo) Companies pitch Americans and Europeans on Japanese rice balls as a go-to snack TOKYO — Koji Kanematsu came to San Francisco to sell Japanese video games to Americans. But his stomach kept distracting him.

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