Starbucks’ South Korean rivals get extra shot from marketing misstep

Independent coffee shop owner Bang Jong-koo says South Korea's big players benefit from customers preferring to know exactly what their coffee will taste like. (Courtesy of Bang Jong-koo) Competitors capitalize on major merchandise mistake in country's coffee shop wars SEOUL — Hanging from the ceiling of Bang Jong-koo's coffee shop are countless portafilters — the arm-like steel tool that holds grounds in an espresso machine — all of which point in the same direction, toward the bar where the baristas make lattes and americanos.

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