Oppo and Vivo gear up for year-end gimbal camera launches to take on DJI’s Pocket series
Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Your support helps TechNode continue to provide credible, on-the-ground journalism and industry insights about the Chinese tech industry. Oppo and Vivo are also reportedly developing their own Pocket-style handheld gimbal cameras, with launches expected before the end of this year, according to China Star Market. The report said both companies aim to leverage their strengths in imaging algorithms, AI features, and ecosystem integration to enter the lightweight video creation market and further expand their mobile imaging product portfolios. Details: Currently, the handheld smart imaging device market is mainly divided into action cameras and 360-degree cameras, with GoPro, Insta360, and DJI emerging as the three major players. Context: The push by smartphone brands into the gimbal camera category reflects the rapid growth of short-form video and vlog content, which is driving demand for more portable and creator-focused imaging devices. Smartphone makers already have strong foundations in mobile photography and video, backed by mature software ecosystems and massive user bases.
