By continuing to browse our site you agree to our use of cookies, revised Privacy Policy and Terms of Use. You can change your cookie settings through your browser. France became the first EU country to launch a national pavilion on a Chinese social media and e-commerce platform, on September 11, 2026. /CGTN France has become the first European Union country to launch a "national pavilion" on Chinese social media and e-commerce platform Douyin, marking a new step in cooperation in cross-border e-commerce and digital trade. The launch event was organized by Business France, the trade and investment arm of the French Embassy in China. Pascal Gondrand, director of Business France China, and Lin Shenghong, deputy director of the Industrial Cooperation Department of the China Chamber of International Commerce, addressed the launch in Beijing on September 11. Around 100 representatives of French brands, e-commerce companies, content creators and media organizations attended the event. China-EU trade rose 10.2% year-on-year in the first half of 2026, while cross-border e-commerce continued to expand, connecting European consumers with China's vast range of light industrial products.
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