Toyota sees Europe commercial vehicles as way out of hydrogen cost quagmire

Automaker to focus on trucks as adoption of passenger fuel cell vehicles lags Toyota showed off a prototype hydrogen fuel cell Hilux pickup truck at IAA Transportation 2026. (Photo by Ryo Asayama) HANOVER, Germany — Japan's Toyota Motor is showing off its updated hydrogen fuel cell vehicle strategy at a trade show in Germany this week, putting a new focus on commercial vehicles as the industry grapples with a vexing negative feedback loop of high hydrogen prices, low uptake and limited refueling infrastructure.

Read the full article at the source →