Chinese appliance makers bolster Europe push, eye vertical integration

Haier, Hisense see market share soar for washing machines, refrigerators Haier's booth at IFA 2026 features appliances equipped with artificial intelligence. (Photo by Kosuke Toshi) BERLIN — Chinese appliance makers like Haier Group are taking Europe by storm, leveraging local acquisitions to grab a 20% share of the washing machine and refrigerator markets as European regulators rush to tap the brakes on their expansion.

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