Itochu buys out New York-based smartphone reseller, eyeing US market

Japanese trading house aims to capture demand for low-cost handsets amid rising prices Itochu spent about $13.4 million to fully acquire We Sell Cellular, raising its stake from 79.5%. (Photo by Hazumu Urushiyama) TOKYO — Japanese trading house Itochu has turned majority-owned unit We Sell Cellular (WSC), a U.S. distributor of used mobile phones, into a wholly owned subsidiary to tap into the growing demand for inexpensive devices as prices soar.

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