BTS bump? Hong Kong’s hotels set for bonanza from superstars’ Arirang world tour

With BTS’ juggernaut world tour set to land in Hong Kong next year, the city’s hotels are tipped to see a Seoul-style surge in bookings When BTS kicked off their Arirang world tour – their first since completing mandatory military training – in the South Korean capital in April, local hotels recorded a major uptick in bookings, CBRE data showed. Revenue per available room jumped by 34 per cent compared with the same period in 2025. “Major global music concerts such as BTS are expected to provide a significant uplift for the hotel sector,” Chellaram said. “High-profile concerts help drive short-term occupancy, strengthen pricing power, and – more importantly – add momentum to Hong Kong’s growing year-round events economy.” In particular, hoteliers that “curate a targeted marketing strategy and guest experience in alignment with these mega-events will be well-positioned to boost performance,” he added. During recent major events in the city, some hotel operators have reported average daily rate uplifts of 10 to 30 per cent, especially in the Tsim Sha Tsui area, according to Chellaram. Six months ahead of BTS’ arrival, several hotels in Hong Kong have already announced promotions for would-be concertgoers.

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