Japan baby goods giant Pigeon targets US as the ‘new China’

Pigeon CEO Ryo Yano poses holding one of the company's baby bottles. Since entering China in 2002, its operating profit from the market has come to account for more than 60% of total earnings. (Photo by Yuki Kohara) CEO seeks fresh growth engine as birth rate in biggest market hits record low TOKYO — Next year, Japan's Pigeon Corp. will mark 70 years of refining baby bottles and teats, backed by meticulous research into infant feeding behavior. That scientific focus helped turn it into a trusted, billion-dollar childcare brand at home — and fueled rapid expansion in China, now its largest market.

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