Seiko rivals LVMH by this value metric after luxury pivot

Japan watchmaker has built up its brand with big ad spending, promotional deals A limited run of 3,400 watches in collaboration with baseball star Shohei Ohtani quickly sold out at retailers. (Source photos by Seiko and Nikkei) TOKYO — Japanese watchmaker Seiko Group is reshaping itself into a luxury brand, a transformation that has seen it match LVMH Moet Hennessy Louis Vuitton on a stock market valuation gauge.

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