Casio finds new cash cow in once maligned ‘cheap’ watches

G-Shock maker to invest in growth with reserves to close gap with rivals The popularity of the Casio Watch series, featuring simple and retro designs, has helped boost Casio Computer's share price. (Casio) TOKYO — Casio Computer's share price is picking up momentum on strong demand for inexpensive but well-designed products in its Casio Watch series, as its G-Shock lineup suffers slumping sales in China.

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