Prada-experienced designer revamps Uniqlo’s sister brand

GU aims to boost global recognition to raise profile and profitability GU's 2026 fall and winter collection is displayed in Tokyo on July 16. (Photo by Yuji Murakami) TOKYO — GU, the sister brand of Japan's Uniqlo, unveiled its 2026 fall and winter collection this week after hiring a creative director with experience at Italian luxury brand Prada.

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