Miniso banks on finding the next Labubu as it opens 100 US stores

Chinese discount lifestyle retailer plans on original intellectual property to fuel growth Miniso Chief Marketing Officer Robin Liu, left, and Tom Bartlebaugh, Miniso USA's chief executive officer, with YOYO character plush toys. (Photo by Pak Yiu) NEW YORK — Chinese retailer Miniso is betting its next phase of overseas growth on a portfolio of proprietary intellectual property, backed by plans to open 100 stores in the U.S. this year.

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