Beyond the Noise: How Quality Journalism Drives Real-World Influence

Business and marketing leaders gathered on a late-June afternoon in Hong Kong at the South China Morning Post’s The Lede Summit, which focused on how quality journalism resonates with decision-makers and drives measurable impact. The summit was preceded by two exclusive sessions earlier in the day: the Agency Leaders Breakfast, which convened heads of creative, communications and media agencies, and the CMO Circle Luncheon, where prominent marketing leaders looked at the way trusted media environments drive brand impact. Influencing the Influential Produced with insights partner HarrisX, the study titled The Intersection of Influence, examined how news influences influential audiences, and why trusted media environments matter more than ever. Opening the summit, SCMP chief operating officer Kevin Huang reflected on today’s media landscape, defined by constant notifications, algorithm-driven feeds and AI-generated content. He said the study showed quality journalism continues to command attention and shape decision-making. “We live in a world of information overload,” he told the audience.

Read the full article at the source →