Investing in AI can be the lifeline that helps firms survive calamities, but not every enterprise can find salvation [The content of this article has been produced by our advertising partner.] Businesses now operate in an increasingly unpredictable environment. Artificial intelligence (AI) is poised to help navigate turbulence, but its value is more evident in optimising business under stable circumstances. This is not surprising since corporate AI investment, such as from big pharma to tech giants, has historically prioritised building competitive advantage over resilience. “AI undoubtedly helps productivity in normal times. However, given the current high-velocity environment characterised by disruptive upheavals, a better understanding of how to deal with such unrest becomes more urgent,” says Wu Jing, Professor in the Department of Decisions, Operations and Technology at the Chinese University of Hong Kong (CUHK) Business School. Disruptions brought by natural disasters impair business operations and erode investor confidence, leading to lower stock prices for affected companies.
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