By continuing to browse our site you agree to our use of cookies, revised Privacy Policy and Terms of Use. You can change your cookie settings through your browser. A foreign businessman purchases officially licensed football-themed apparel at Yiwu International Trade City, Jinhua, Zhejiang Province, China, June 10, 2026. /VCG Known as the "world's supermarket", Yiwu, a small city in China's Zhejiang Province, supplies an estimated 2.1 million kinds of goods to 233 countries and regions. The world's largest wholesale market for small commodities, which is also well known for its large market share of global Christmas decorations, has recently kicked into World Cup mode. Nearly 70% of the production of World Cup-related merchandise is located in Yiwu, according to data from the Yiwu Sports Goods Association. This shift comes even as the excitement for this particular edition of the World Cup is being shaped more and more by commercial and economic calculations. Many companies moved early to apply for design patents and secure official IP licenses from national teams and football clubs, in a bid to compete on more than just price.
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