Japan horse racing gallops ahead on digital shift

The COVID pandemic gave horse racing in Japan a shot in the arm. As betting moved online, more women and younger Japanese grew interested. (Nikkei montage/Source photos by Kyodo) Online betting grows fanbase, bringing in younger and more female patrons TOKYO — Horse racing in Japan has quietly reinvented itself. During the pandemic, when much of the entertainment world shut down, thoroughbred races went ahead. By taking bets online, racing captured the attention of people stuck at home. Not only that, but these new fans are younger than their pre-COVID brethren and have more women among their ranks.

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