Brazil’s visa-free entry for Chinese visitors sparks rise in South America travel demand

Search volume for Brazil-related keywords has increased by more than 15 times, providing a boost to China’s long-haul travel products Travel agencies are seeing a notable rise in inquiries and bookings for trips to South America by tourists from mainland China after Brazil’s visa-free entry policy for visitors from the mainland took effect on Monday – and they also remain upbeat about the market’s growth potential. Coupled with the buzz of the 2026 Fifa World Cup in the US, Canada and Mexico, outbound travel from Chinese visitors to the Americas is expected to experience a surge as the summer travel peak approaches, said Suzhou, Jiangsu province-based online travel agency Tongcheng Travel. As of noon on Tuesday, the search volume for Brazil-related keywords had jumped more than 15 times in the six days since the announcement of the visa exemption versus the previous six-day period, Tongcheng Travel found. The three most searched destinations were Sao Paulo, Rio de Janeiro and Brasilia. Brazil announced on May 7 that Chinese visitors are eligible for short-term visa-free entry with a maximum stay of 30 days per entry. Searches for flights to Brazil saw an immediate upsurge on several travel platforms following the news.

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