McDonald’s wages war on KFC in Japan as consumers crave chicken

New sandwiches hit inflation-weary market after years in development McDonald's Japan debuted three new chicken sandwiches and a side item in October, partly in response to changing consumer tastes. (Photo by Yuki Nakao) TOKYO — McDonald's spent around five years coming up with new chicken sandwiches for Japan as it challenges KFC in a fast-food market moving beyond hamburgers.

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